June 2012
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Month June 2012

Reducing Friction : An Interview with Mark Dziersk of LUNAR

Mark Dziersk is a designer on a mission, to discuss how emotion, feelings, behavior and forms of products interact with one another and create genuine experiences. I first met Mark at Herbst, Lazar, Bell and we have kept in touch over the years discussing a range of issues, especially around thought leadership of different design disciplines. He is now Managing Director of LUNAR in Chicago.

Mark is genuine and accessible and has found ways to keep his child-like curiosity in the face of many years of professional experience dealing with companies who want to get from point A to point B as quickly as possible. While I am sure there is a pragmatic dimension to Mark, my belief is that he feels that those bases are covered by others and his role is to ask why, and did you consider.

He mentioned that the role of a designer is to reduce friction between user and product by using creativity and emotional engagement as a gateway to functionality. This is a compelling approach and reflects Marks many experiences with consumer based products in a world of choice.

He traffics in ideas and operationalizes them through engaging clients by being a proxy for the market. This is a life well spent.