Category Mobile Applications

8512 is a Most Powerful Number

I recently attended Chicago Ideas Week and there was a presentation given by Toni Maraviglia, an educator who has lived in Kenya (East Africa) for over seven years. She was teaching in rural villages and observed that many students needed additional tutoring help through questions and answers to specific subjects. She began to explore how best to deliver this model and further observed that all families had basic cell phones and that this platform could be a gateway for students to receive tutoring help.

Augmenting IKEA’s Augmented Reality

I recently received news that IKEA was releasing a smart phone application that would integrate “augmented reality” technology. The company currently releases over 211 million catalogues in the United States and estimates that they have about a two-week shelf life before being tossed into the recycling bin. Source

Of course being an advocate for IKEA I downloaded the new smartphone app developed in conjunction with the advertising agency McCann. It is interesting to understand how brick and mortar stores approach to anything digital and especially mobile technology.