Tag McCann

Augmenting IKEA’s Augmented Reality

I recently received news that IKEA was releasing a smart phone application that would integrate “augmented reality” technology. The company currently releases over 211 million catalogues in the United States and estimates that they have about a two-week shelf life before being tossed into the recycling bin. Source

Of course being an advocate for IKEA I downloaded the new smartphone app developed in conjunction with the advertising agency McCann. It is interesting to understand how brick and mortar stores approach to anything digital and especially mobile technology.