Tag Museum of Modern Art

Thinking with Your Gut

I recently attended an AIGA Chicago Design Thinking lecture series held at Morningstar with Julia Hoffmann, design director of the Museum of Modern Art.

Being interested, I attended this lecture to understand how Julia would frame design thinking. The first thing she prefaced about design thinking is that she did not use the term or concept and had to quickly understand what it was. She stated that from what she understood, design thinking focused on three attributes : empathy, creativity and rationality.