https://www.tropecollaborative.com/home daily 1.0 2022-08-17 https://www.tropecollaborative.com/inspirations daily 0.75 2022-08-09 https://www.tropecollaborative.com/instagram daily 0.75 2022-08-07 https://www.tropecollaborative.com/publishing-interviews daily 0.75 2022-08-07 https://www.tropecollaborative.com/publishing daily 0.75 2025-03-12 https://www.tropecollaborative.com/solving daily 0.75 2022-08-11 https://www.tropecollaborative.com/solving-aurora daily 0.75 2022-08-08 https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/790bf5dd-60ac-4085-ab5f-7daa38185edc/Aurora_1.jpg Solving-Aurora Geography of Aurora, IL Aurora is a western suburb that covers 32 square miles with major arterial roads driven by a major highway and includes both incorporated and unincorporated areas. This map shows the complexity of wayfinding in all directions. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/5cde296e-365c-49e7-91c0-4a7ff5af2bcb/Aurora_9.jpg Solving-Aurora New Parking Brochure Aurora wanted to maximize usage of its municipal parking facilities, so Trope Collaborative came up with a new parking brochure that highlighted where all municipal lots were located and which were metered, hourly and permit. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/e8da8ba7-6fb2-4d43-9412-25bb02213ffa/Aurora_8.jpg Solving-Aurora A Simple Signage System Based on the production capabilities of the Aurora Streets and Sanitation Department, Trope Collaborative created four key sign types that all way finding messages could be applied to. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/9afadb41-0f21-4c28-9af9-728e2b2c360d/Aurora_7.jpg Solving-Aurora Tranforming from Where Not To Go, to a Series Of Neighborhoods Based on all the research, Trope Collaborative was able to show the "as is" state of people"s perception of Aurora and then propose a "to be" state based on key neighborhoods and geographical desitinations. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/baa1ae49-7238-425f-bba2-14a304272cfc/Aurora_6.jpg Solving-Aurora Proposed Signage Based on all the research, I identified where new or replacement signage would be placed and the message for each sign. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/5229ffa7-b377-41ba-9ccd-1b5adda549de/Aurora_5.jpg Solving-Aurora Identifying key Aurora assets Based on a workshop and surveys, Trope Collaborative identified key destinations, landmarks and services in 12 categories. These were weighted by how frequent people visited these places which helped define way finding messaging. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/59305dce-81b6-47d2-9a56-7611cf6d11c2/Aurora_4.jpg Solving-Aurora Engaging the Community With 'Where Is That?' Trope Collaborative identified key destinations, landmarks and services and asked participants to place a dot where they thought the location was. In most instances, people were off thousands of feet, and even miles. This helped us understand the knowledge of Aurora citizens of their town. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/4cbf08c6-dc53-4aea-b274-7e6032c630b5/Aurora_3.jpg Solving-Aurora What Affects a Sign? A single sign is affected by a fabric of state, regional and local agencies as well as City of Aurora committees and non-governmental organizations. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/492c95ad-beda-4948-9cde-4b5d11bb856d/Aurora_2.jpg Solving-Aurora Understanding Traffic Flows Since Aurora is so reliant on automobiles through arterial roads, Trope Collaborative received the average daily traffic counts for major arterial roads which would impact where wayfinding signs and messages would be placed. https://www.tropecollaborative.com/publishing-agile daily 0.75 2022-08-07 https://www.tropecollaborative.com/interests daily 0.75 2022-08-07 https://www.tropecollaborative.com/publishing-improvisational-design daily 0.75 2022-08-09 https://www.tropecollaborative.com/publishing-behavioral-design daily 0.75 2022-08-07 https://www.tropecollaborative.com/publishing-better-worlds daily 0.75 2025-03-12 https://www.tropecollaborative.com/publishing-feeding-the-lion daily 0.75 2022-08-09 https://www.tropecollaborative.com/publishing-design-and-the-creation-of-value daily 0.75 2022-08-09 https://www.tropecollaborative.com/publishing-thinking-design daily 0.75 2022-08-09 https://www.tropecollaborative.com/publishing-rethinking-teams daily 0.75 2022-08-07 https://www.tropecollaborative.com/publishing-make-it-new daily 0.75 2022-08-09 https://www.tropecollaborative.com/publishing-other-publications daily 0.75 2022-08-07 https://www.tropecollaborative.com/solving-charlie-trotter daily 0.75 2022-08-08 https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/b5c2bc02-e103-4cfa-af1a-b7614b5f183a/1_Charlie_Trotter.jpg Solving- Charlie Trotter Charlie Trotter A self trained chef in the French Method, Charlie became a world famous chef in his mid 30's and his restaurant Charlie Trotter's was a James Beard, Relais Gourmand and Michelin Restaurant for many years. His discipline and craft was unsurpassed and was a true creative visionary. He produced his cookbooks himself for total control and our collaborations lasted ten years and five cookbooks. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/1c550d13-3cd7-46ff-9625-ffbce3508594/2_Desserts.jpg Solving- Charlie Trotter Charlie Trotter Desserts This is a good example of total craft. The cookbook is six over six color with spot varnishes and two book ribbons. The photography was completed by Tim Turner, one of the best cuisine photographers. The cover was created with fifty pounds of flour with a raised zinc plate. The first page was with cocoa. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/0df6e836-ccd6-4cf1-b3d7-d314089e60d0/Trotter_Spread_01.png Solving- Charlie Trotter Title Spread for Charlie Trotter Desserts All of his cookbooks were a good example of unity, not uniformity. Every book had different scene photographers and the cuisine photography were different conceptually. Paul Elledge completed all the black and white photography. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/e1c98281-0f18-4042-a115-384d7b150cf5/Trotter_Spread_02.png Solving- Charlie Trotter Table of Contents for Charlie Trotter Desserts This scene of Charlie's kitchen at full speed was taken by Paul Elledge with a 1950's Japanese panoramic camera. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/8c0f4d13-e0a3-4df9-904b-e7710e3bb196/Trotter_Spread_03.png Solving- Charlie Trotter Table of Contents for Charlie Trotter Vegetables Tim Turner also did some of the accent photography and this broccoli plant was grown by inner city children in Chicago for his restaurant. This cookbook was organized by month. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/7468537a-b565-4977-8f2c-5731ba59a173/Trotter_Spread_04.png Solving- Charlie Trotter Recipe Spread for Charlie Trotter Vegetables This is a good example of the drama of Charlie's creations. Plate design and colors were matched with each recipe. Typography was designed by me, but was typeset through one of the best type houses in Chicago. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/64eb376b-8dca-4824-a38c-65e0d192a1f1/Trotter_Spread_05.png Solving- Charlie Trotter Photo spread from Charlie Trotter Desserts Paul Elledge always liked motion and getting close ups to capture details. We created narratives of kitchen activities between recipes. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/6e257582-f8e7-4f7d-b0a6-b150250a53af/Trotter_Spread_06.png Solving- Charlie Trotter Recipe Spread for Charlie Trotter Desserts Tim Turner decided that all recipes would be shot not on plates, but on white grounds were the cuisine is unencumbered by space and total focus is on culinary composition. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/4b4f06df-8271-49e6-b736-167b111ee67d/Trotter_Spread_07.png Solving- Charlie Trotter Photo Spread from Charlie Trotter Vegetables Tim Turner went across the United States photographing farms and details. Having great photography made designing books a joy to do. https://www.tropecollaborative.com/solving-file-restore daily 0.75 2022-08-08 https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/3107d8e5-39ac-4974-8aa1-bff70299d557/FR_Current_System.jpg Solving- File Restore Existing generalized VM system This diagram was used to demonstrate the current relationship between clients, on premise server infrastructure and VMWare & TDP virtual infrastructure. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/c66880e6-3eaf-40e8-9a15-ecc3a5379a3e/FR_Field_Observation.jpg Solving- File Restore Field research documentation Adam designed this format for documenting field research content that could be used for later analysis. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/16f8afd1-5eee-433a-a0a4-37633007305b/FR_Findings.jpg Solving- File Restore Initial findings As a team we identified several key findings based on original assumptions vs. what our field research was telling us so far. These were helpful to get alignment from management, engineering and design. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/3c68fd58-d04f-49e6-acf1-d2eec27d4358/FR_PB0_Variables.jpg Solving- File Restore Variables That Affected Scope Three key variables were identified that would affect project scope : organizational structure, collaboration, and tasks which became helpful to discuss the "to be" state for File Restore. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/0bd14251-91ce-45c3-b3b8-bb0941783127/FR_PB0_ToBe.jpg Solving- File Restore To Be Journey Map Using IBM Design's six experiences, we linked key personas to what File Restore could deliver upon in a desired to be stat https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/b7f9932f-39ec-491c-9aea-654b8a895936/FR_PB0_Hills.jpg Solving- File Restore File Restore Hills Working closely with sponsor users, design and engineering we developed three key hills that were then broken down into sub-hills, technical foundation and epics. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/129fbc6d-5add-46f7-a680-758e267d8801/FR_Users.jpg Solving- File Restore To Be State Attributes Adam's UX team identified four key attributes for File Restore that would support the three hills and guide UX recommendations to make sure we were delivering market value. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/ede7e458-04c2-49fe-bcab-df7ed5b7c7b2/FR_PB0_Susan.jpg Solving- File Restore Line of business persona Since File Restore would be used primarily by Susan, we were able to use real field work to define her. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/73fb625b-d039-4652-9868-748f58a99bfb/FR_PB0_Login.jpg Solving- File Restore File Restore Login Using the design patterns in part from Tivoli Storage Manager, Adam created a sister branded web log in that could be customized by outside enterprises. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/0ff281f5-697e-4e96-a28d-5befbc7c2f27/FR_PB0_WhatsNew.jpg Solving- File Restore Overview of File Restore Capabilities Adam heard from all users that they wanted a quick tutorial of capabilities on first log in. We used video overviews along with key messaging to highlight File Restore value. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/68c2e6df-c5d0-4401-9ad4-557054c2b049/FR_PB0_SystemMessages.jpg Solving- File Restore Dynamic messaging File Restore had dozens of informational, non-dismissable warning and critical messages with choice options. These would slide down from the browser and would either disappear after a few moments, or go away once conditions have been met. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/08ba5e49-67b3-4643-a484-0f997b390334/FR_PB0_Drawer.jpg Solving- File Restore Active and Recent Restore Activity During an active restore, a user could activate a drawer which would slide from the side of the browser and show the progress of a rest https://www.tropecollaborative.com/solving-future-forward daily 0.75 2022-08-08 https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/f8ca5b59-5895-4ed5-9f60-5671aff6c2bb/FF_1_l.jpg Solving- Future Forward Acrobat Dashboard Trope Collaborative named the journal for Integrative Teaching International as well as designed the covers. Each cover was a symbolic representation of the contents of that particular issue. These were quite popular with membership. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/a5ce85d1-f782-4cfb-b8cc-20262b8b3730/FF_4_l.jpg Solving- Future Forward Call to Action Trope Collaborative named the journal for Integrative Teaching International as well as designed the covers. Each cover was a symbolic representation of the contents of that particular issue. These were quite popular with membership. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/17fa667e-de20-4a40-9ad4-d154a08cbb77/FF_3_l.jpg Solving- Future Forward Images Trope Collaborative wanted Future Forward to have strong content and use design to amplify the meaning of an issue. I used strong typography and black backgrounds to make the journal memorable. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/b824fe58-fc9d-4aa5-97b9-0bd090254f4d/FF_2_l.jpg Solving- Future Forward Mission of ITI and ThinkTank Each article was put together by two editors based upon a group of participants. Again, Trope Collaborative used typographic hierarchies to differentiate levels of content. The PDF also had a print button which would only print the one article from their local printer automatically. https://www.tropecollaborative.com/solving-guided-support daily 0.75 2022-08-08 https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/470c35b3-d206-4276-8e32-f21060708eac/IBM_Guided_Support_1.jpg Solving- Guided Support Starting a Guided Support Session A user has come to Websphere Application Server page by conducting a search on the IBM Support Landing Page or via a Google Search and linking the user to this area. Since they log in automatically, Guided Support welcomed the user using their name. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/1e4b57a9-80bf-4ca4-8f48-420590947598/IBM_Guided_Support_7.jpg Solving- Guided Support Past Guided Support Resources and Session History A user could see their past favorite resources and session histories for reference and could also start a new Guided Support session. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/a4324026-2d3c-4938-aa29-a62d7b139e4a/IBM_Guided_Support_5.jpg Solving- Guided Support IBM Support Professional Intervention In case Guided Support cannot find the right resource for a user, an IBM Support professional can pick up where Guided Support left off. The goal is solve a user's query so they do not open up a support ticket. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/9d9db86d-c570-4b62-b80b-9c62bbc3c05c/IBM_Guided_Support_6.jpg Solving- Guided Support Resource Accuracy Guided Support will ask the user 'Before I pull more resources, does it seem like I am looking in the right place?' which helps IBM understand the accuracy of the suggested resources to the user. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/19719ca7-86a2-4fb4-b797-60fb627b4e75/IBM_Guided_Support_4.jpg Solving- Guided Support Suggested Resources With the first set of resources, the Resource Advisor prompted the user to "Take a look at these six resources by clicking on their titles and let me know if they help you out." https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/91bfa1ba-0bb0-450a-a7e3-ef126b7a546d/IBM_Guided_Support_3.jpg Solving- Guided Support Individual Resource Page This was a concept to clean up the existing IBM Support Portal resources which are in different formats and hierarchies. This included overall resource rating, what other users have viewed and standardized resource sections. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/76247e3c-f9ce-4cb8-86ba-51e694114c6d/IBM_Guided_Support_2.jpg Solving- Guided Support Resource Gathering The user types in a question and Guided Support begins to search for useful resources by calling Watson Alchemy which does a keyword text analysis and then it also calls Asset Reuse Manager database for additional resources. This is an indeterminate waiting state while the resources are being found. https://www.tropecollaborative.com/solving-henry-darger daily 0.75 2022-08-08 https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/59d556c5-6de2-4b75-9cc5-85e1729680c0/Darger_Himself.jpg Solving- Henry Darger Darger Himself Henry Darger was a personal enigma and would have been forgotten if not for Kiyoko and Nathan Lerner, who was his landlord. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/c18c943f-b77c-4992-bc26-c95d9cbfb6eb/Darger_Studio.jpg Solving- Henry Darger Studio Darger lived in at 851 W. Webster Avenue in a one room apartment for 40 years that was crammed with his make believe worlds. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/5107e119-50f4-4b6e-a0cd-9bb480229336/Darger_Spread_Start+%281%29.jpg Solving- Henry Darger Catalog Logotype Trope Collaborative created a logotype that put the title in between the key words of the catalog. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/a22459be-6220-468f-b043-267b15d2e56d/Darger_Cover.jpg Solving- Henry Darger Compilation Cover Cover of the Henry Darger compilation for Intuit. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/ac65690b-29b2-4942-818f-09e1570a8ba7/Darger_Spread_1.jpg Solving- Henry Darger Vivian Girls Introduction Introducing the seven Vivian Girls and a positioning statement was important to ground viewers who are unfamiliar with Darger's world. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/86ae59d3-9ce9-4908-8c90-e60ebf4e8583/Darger_Spread_2.jpg Solving- Henry Darger Tracings and Process Darger used tracings to create augmented imagery for his make believe world of Vivian Girls. Many interpretations have been given for his obsessions. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/563fc622-29f6-4107-98d4-6dc0307d5b53/Darger_Spread_3.jpg Solving- Henry Darger Design Process Example This is an example of how Trope Collaborative took individual detail images and stitched them together to create a larger image of works that were conceived as a whole. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/b8a71e2f-f317-4101-be99-56d23c6aaa13/Darger_Spread_4.jpg Solving- Henry Darger Inspirations Darger was obsessed with stars of his day and Shirley Temple epitomized female heroes of the time. https://www.tropecollaborative.com/solving-heuristic daily 0.75 2022-08-14 https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/de7ce311-710a-4e97-a92e-06b7f11c1fee/UUI_Elements.jpg Solving- Heuristic UUI GUI Elements This overview audited all banner, dock, table, and status elements that UUI was considering deploying. These elements were later analyzed through heuristic principles. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/4a6bb309-ed77-45e1-9fb0-2831083e78d0/UUI_Results.jpg Solving- Heuristic Scatter Plot Violated Heuristic Analysis Adam created an easy to track grid between each UUI element and which heuristic principles were violated. This convinced management that there were major usability problems in using UUI. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/09aca3ca-3ff7-4bb1-b3fe-b20895bc683c/UUI_Matrix.jpg Solving- Heuristic Heuristic Principles Matrix Many people were not aware of Jakob Nielsen's and Bruce Tognazzini's heuristic principles and the overlaps between them in relation to visual, content, interaction and workflow. https://www.tropecollaborative.com/solving-ibm daily 0.75 2022-08-14 https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/54059fd0-7494-4442-906e-90f7fc9d0a77/IBM_Tivoli_Exercise_1.jpg Solving- IBM Heuristic Feedback Adam's overall analysis was that the language of managing virtual and physical storage systems at an enterprise level is highly specialized for a specific user. He highlighted eight specific heuristic problems with the supplied screen. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/a0f4a288-da56-463e-aa0c-11059c7629a6/IBM_Tivoli_Exercise_3.jpg Solving- IBM Design Concept for Storage Dashboard When reviewing the criteria of a storage system screen from IBM, it emphasized the relationship between virtual and physical capacities through storage segments. The storage capacities area show both virtual and physical storage usage. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/29b0064d-46e1-42e4-ab76-e87b8fe9cc18/IBM_Tivoli_Exercise_2.jpg Solving- IBM SONAS Storage System Translation Adam was given the back of the SONAS system and he wanted to show the front of the system so that it provided a new perspective of the illustration. https://www.tropecollaborative.com/solving-id-analysis daily 0.75 2022-08-14 https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/1b3614bc-66dd-461a-b256-954dea80dac7/ID_Overview.jpg Solving- ID Analysis ID Deliverables This easy to read one page overview was the biggest insight to management and ID who only had inklings on what they were delivering. This was the value of this effort. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/fb12e0fa-f624-4e81-a53c-cc70c56869db/ID_Deliverables.jpg Solving- ID Analysis Detailed TSM ID Deliverables This showed management and ID the amount of deliverables for each TSM product and what version, release, modification and fix each was for and where it resided through online repositories. https://www.tropecollaborative.com/solving-jellies daily 0.75 2022-08-08 https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/6827975b-adb7-40f0-a4ae-c3b6b1d37b75/Jellies_1_l.png Solving- Jellies The Exhibit The Jellies exhibit was conceived of and developed by an in-house Shedd collaboration between the exhibit, graphic design and marketing teams working with the aquarists. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/834329ec-859f-46c4-aca4-5fb5b6b8d7eb/Jellies_8_l.png Solving- Jellies Water Tower Place Installation A 127' (5 story) mobile hung for five months in the Water Tower Place atrium. Consisting of 10-foot plexi-glass jellies, decals and 16' banners, it took a team of 13 to install. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/41725f06-3103-4ffd-857f-a0e77509c6bd/Jellies_7_l.png Solving- Jellies Double Decker Tour Buses Two Chicago Trolley & Double Decker Company tour buses sported Jellies graphics from Memorial Day until Labor Day. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/4766ffb3-3d3e-48f0-b6b3-40bd2ce920ba/Jellies_6_l.png Solving- Jellies Microsite A flexible microsite was developed to support additional information. This allowed new jellies that seasonally joined the exhibit to be easily incorporated. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/c750617d-c3ce-4887-ae70-2c25562be6bd/Jellies_5_l.png Solving- Jellies Street Banners Campaign street banners were hung in key locations around the city, as well as the airports. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/8f0035bf-d40c-4fa4-8cd8-0b2fca54ea27/Jellies_4_l.png Solving- Jellies On Site Banners The front of building banners, clearly seen from Lake Shore Drive, followed the campaign style. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/077c4c85-ee03-4d99-a3bf-167c5978c26f/Jellies_2_l.png Solving- Jellies Print and Web Ads In one year, Jellies ads appeared in over fifty print and web periodicals. These include: Time, Newsweek, People, Real Simple, The Chicago Tribune, Elle Decor and others. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/231becf0-01f1-496e-a1c9-46e94bd8ea66/Jellies_3_l.png Solving- Jellies CTA Bus Kiosk CTA bus kiosks, buses and train platforms around the city displayed Jellies ads. Also included were train window clings, as well as overhead ads on both buses and trains. https://www.tropecollaborative.com/solving-lop daily 0.75 2022-08-14 https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/283d93a9-2b63-4110-8be1-bc990cb8635f/LOP_1.jpg Solving- LOP Original Dashboard Adam's UX team wanted SmartCare to be both responsive and adaptive based on laptop, tablet and mobile platforms. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/60357ab1-e6bc-4e5f-8ba2-9657a511771d/LOP_3.jpg Solving- LOP Developer Workflow Adam's UX teamwere able to identify specific roles to specific types of online tooling on both patches, packages and communities. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/2c3c3ec8-9154-42b7-8610-d3553611416f/LOP_4.jpg Solving- LOP Interview Forms Adam's UX team created interview templates to talk with developers and to compare and contrast individual answers with the aggregate. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/5581df18-8046-4583-9c40-c0700ee38f78/LOP_5.jpg Solving- LOP Interview Matrix Adam's UX team used IBM Design Blueprints as a platform to compare and contrast all developer interviews and create insights for concept development. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/60f27b0e-c901-43a9-b146-626c187fa6d1/LOP_6.jpg Solving- LOP Work In Progress Concepts Adam's UX team used Mural and sketching to come up with ways we could create web page structures for Linux on Power Developer Portal. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/97afbec5-04cd-495b-8d37-dcf50bd71b4f/LOP_2.jpg Solving- LOP Onsite Interviews Adam's UX team did both onsite and virtual interviews with specific developers to understand how they find, download and exploit binary packages. https://www.tropecollaborative.com/solving-nexum daily 0.75 2022-08-08 https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/8dfccd47-d1af-408e-936b-cf8208936f75/Nex_Old.jpg Solving- Nexum The Old Nexum Identity This identity was important to management as they had come up with it themselves and had key elements that meant specific things around network security. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/395f03ae-1200-4723-aa02-8b25c87b3a0a/Nex_2.jpg Solving- Nexum Identifying Key Attributes Trope Collaborative took management through a workshop around their business goals, competitors and positioning. I used a gestalt psychology framework that was able to align management on key brand attributes. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/3a16610f-779d-4379-8dd5-0b6180969fff/Nexum.gif Solving- Nexum The New Nexum Identity The new identity for Nexum was design with applications in mind. The new mark was bold, could reduce well and hold its own against competing logos. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/d5790929-28f0-47c6-a88b-9666574d1a2f/Nex_3.jpg Solving- Nexum Nexum Standing Out In A Crowded Field The new identity for Nexum was design with applications in mind. The new mark was bold, could reduce well and hold its own against competing logos. https://www.tropecollaborative.com/solving-posters daily 0.75 2022-08-14 https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/d76f7f2f-89f8-48f1-b2d8-05cf6be765db/Poster-1.jpg Solving- Posters 3rd Place Poster for IBM Design Thinking Entrance into Design Poster Event https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/2136fbba-3916-4d35-9085-d72d2be169f1/Poster_2.jpg Solving- Posters Almaden Research Poster Almaden Research entrance into Design Poster Event https://www.tropecollaborative.com/solving-randallstown daily 0.75 2022-08-08 https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/ec124894-c5ee-4671-b09e-a459178cc3b8/UDAT_Team.jpg Solving- Randallstown Multi-Disciplinary Team Trope Collaborative was insistent with AIA and North Carolina State University that we had to have different disciplines in engineering, public policy, real estate devleopment, landscape architecture and architecture collaborate. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/9d790564-07f1-4a0e-aff0-da731f04819f/UDAT_Impressions.jpg Solving- Randallstown Capturing "As Is" Impressions Over a series of workshops and field visits, the team identified our key impressions of Randallstown, MD. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/d8519faa-5370-4ed5-9ce2-7262b318636b/UDAT_Tradeoffs.jpg Solving- Randallstown Contradictions & Tradeoffs We identified key contradictions and tradeoffs of the local community which were becoming blockers of making progress that the same groups wanted to benefit from. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/7ffac218-817f-4c6d-9781-4e9fe9c2142d/UDAT_Recommendations.jpg Solving- Randallstown Thinking Holistically As a team, we integrated topographic, historical, municipal, transportation, business, land parcels and traffic patterns in making specific improvements. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/5116f360-cdb9-4085-aa61-c3a8d0b259ec/UDAT_Hamlets.jpg Solving- Randallstown Redefining Place We had workshop participants identify their neighborhood on a generic map and to name their neighborhood. We realized that many people called the same place different names and did not know where some neighboroods were. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/66f61007-e9e6-4a83-b90c-253f490a1319/UDAT_CivicCenter.jpg Solving- Randallstown New Civic Center The UDAT Team broke into three working teams. The Civic Center group focused on revitalizing the center of the town with key buildings to be reutilized for new functions. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/bc942886-f2c3-40f0-b993-38578d84cf2d/UDAT_RandallstownVillage.jpg Solving- Randallstown Randallstown Village We created a mixed use and flexible zoning to allow place making integrating residential, municipal and commercial functions. https://www.tropecollaborative.com/solving-smartcare daily 0.75 2022-08-08 https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/6d39846f-eb4c-4b34-8447-db8d1cf73290/SmartCare_1.jpg Solving- Smartcare SmartCare Project Team Adam had to coordinate a large project team of management, design, engineering, sponsor users and subject matter experts. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/1fa7a608-e61f-4e60-875c-b5fa97cf1e22/SmartCare_2.jpg Solving- Smartcare SmartCare Project Timeline Adam wanted to run the project like an IBM Design Hallmark project so our timeline would reflect research, workshop, prototype iterations, and playbacks. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/a726d951-09b2-4456-b281-4904f336dba2/SmartCare_3.jpg Solving- Smartcare SmartCare Site Map Adam's UX team audited the existing SmartCare website and developed this visualization of web pages and links to outside websites. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/6a4e5b93-1c9b-4452-9259-0693d1526b0c/SmartCare_4.jpg Solving- Smartcare Example of SmartCare heuristic analysis Adam deployed heuristic principles to analyze specific SmartCare screens to evaluate their usability and cognitive issues from a visual, content, interaction and workflow standpoint. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/5e435386-7a7a-4802-b646-c3d6905e1b0c/SmartCare_5.jpg Solving- Smartcare As Is Journey Map Adam identified five key phases for a PMR/PMH which highlighted key pain points for an IBM Support Engineer as well as a System Availability Leader (SAL). https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/f5641715-444a-4dbb-93e6-7d1cbe7bfe2b/SmartCare_6.jpg Solving- Smartcare Market Competitors Adam's UX team identified a crowded market for both business intelligence and ticketing solutions. They rated their capabilities to make sure any redesign of SmartCare would address them. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/52a4a4e1-34c7-40db-ba77-3fe2d9f1aa34/SmartCare_7.jpg Solving- Smartcare Collaboration Solving PMR/PMH tickets are time consuming and take the effort of IBM Support Engineers, SAL/CAL and CritSit teams. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/151e9f8a-b532-4038-8866-3682df5fac80/SmartCare_8.jpg Solving- Smartcare SmartCare Hills Through their workshop with sponsor users, Adam's team identified three specific hills to support the overall goal for a SmartCare redesign. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/a2171196-a4a2-47c4-8af0-99a3b34eaa10/SmartCare_9.jpg Solving- Smartcare Revised SmartCare Information Architecture Based on card sorting exercises with sponsor users, Adam's UX team identified a new information architecture for SmartCare to maximize understanding and use of its capabilities. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/bd332e5e-a4ba-4f1a-ac23-0cb237a77b07/SmartCare_10.jpg Solving- Smartcare SmartCare Dashboard Adam's UX team developed a clean easy to read dashboard using IBM Design Language patterns. Content were on interactive cards that could be easily modified or flipped over for more information. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/d1333ef6-4127-44e9-985f-05df29d30419/SmartCare_11.jpg Solving- Smartcare Adding Subscribers to a Ticket Problem Adam's UX teamidentified ways to accelerate collaboration between IBM Support resources and IBM customers and for them to get notifications in real time on issue progression. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/6ae350df-31f7-4309-af17-0e3806b5c194/SmartCare_12.jpg Solving- Smartcare SmartCare across all platforms Adam's UX team wanted SmartCare to be both responsive and adaptive based on laptop, tablet and mobile platforms. https://www.tropecollaborative.com/solving-grainger daily 0.75 2022-08-14 https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/8ce94467-894a-40f2-92e9-c2026d0a4b56/SafetyManager_01.jpg Solving- Grainger Search and Navigation There were several ways for users to search and navigate to SafetyManager. Natural language query was matched with doorway pages to lead users to the internal landing page. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/7320b74d-fffa-40e2-9c62-7f99a39a1864/SafetyManager_02.jpg Solving- Grainger Who would search for Safety Manager There are many ways to search for WW Grainger products and services. We identified ways to optimize search engines to go to Safety Manager and to have reciprocal cross linking from grainger.com and g.com directly to Safety Manager https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/527fe73c-3125-46a1-bc51-abe880fe2b35/SafetyManager_03.jpg Solving- Grainger Different Safety Manager stakeholders It was decided that different WW Grainger stakeholders would sell Safety Manager to their markets and to determine their sales relationships to each others in relation to customer service https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/6e64a40f-5732-461d-b396-b84bb0e29b85/SafetyManager_04.jpg Solving- Grainger Internet Property Navigation Flows There had to be clarity on WW Grainger websites and general searches where Safety Manager would be mentioned and how to drive web traffic to the Safety Manager landing page. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/7ada5075-9a0c-45f5-8581-9b95d2f06523/SafetyManager_05.jpg Solving- Grainger Safety Manager Proposed Sitemap SafetyManager was a microsite within grainger.com. There were other web properties that had to be connected such as a trial site, a separate login url and doorways back to the landing page. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/bbbe3d68-e3da-4cab-9380-94597a2d9bee/SafetyManager_06.jpg Solving- Grainger Safety Manager Wireframe Working with WW Grainger marketing, four templates were created that contained content, features, and functions with hover or mouse down show/hide fields supported by clear calls to action. https://www.tropecollaborative.com/solving-zero-zero daily 0.75 2022-08-08 https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/a0a97322-c862-443b-84e7-7ecc8fa3aa2b/ZeroZero.gif Solving- Zero Zero ZeroZero Logo The proposed logo had a gestalt of parts that made up the whole. The growth from the center to the edge amplifies the concept of node. https://www.tropecollaborative.com/solving-iarm daily 0.75 2022-08-11 https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/d42459ab-bda6-4253-b037-83ce61840853/iARM_1.jpg Solving- iArm Military Global Information Grid Three types of intelligence in the GIG from a strategic, operational and tactical level were identified that would help iARM work and link the brigade Tactical Operations Center (TOC) with individual deployed squads. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/1609590c-9c0d-4a4b-8382-c0bee8202605/iARM_SA+copy.jpg Solving- iArm Situational Awareness The US Military believes that situational awareness can help expedite decision making and team alignment. This diagram shows the ingredients of what makes up this model. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/4b077630-ff44-4e4a-b7a0-bc7996fa4243/iARM_Military.jpg Solving- iArm Structure of US Military My team had to understand the changing structure of the US Military and the Systems of Common Operating Environments that affect the flow of different intelligence content to develop a Common Operating Picture. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/adbd09df-19b9-42d6-a668-bcbf2f2d463c/iARM_4.jpg Solving- iArm What you see and iARM sees We created a comic book of the day in the life of a squad and used these two shapes to differentiate what an observer could see, and what iARM sees. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/cbc55566-9e8d-4674-a5d3-f7d596cfbe52/iARM_5.jpg Solving- iArm iARM Components We used off the shelf cameras, and audio sources for redundancy to allow for the richest sharing of field content between squad members and between the squad and brigade leadership thousands of miles away. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/d8f3b64f-6a2c-4c89-8557-d4f110465f85/iARM_6.jpg Solving- iArm iARM in Action This comic book overview tells the story of Alpha Squad taking their objective using iARM and demonstrating its field capabilities. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/46646eaf-0b75-4b2a-be2a-9a939d359552/iARM_7.jpg Solving- iArm Annotations We then separated the detailed technical foundation for iARM and which situational awareness principles iARM was supporting. https://images.squarespace-cdn.com/content/v1/626e00f8a804175896d6249d/50a2c7f7-3f8f-418b-8740-726499d1e156/iARM_8.jpg Solving- iArm New York Times Article We were interviewed by the New York Times about iARM and it gave Tanagram Partners good national press, which then helped us adapt it for fire fighters. https://www.tropecollaborative.com/publishing-design-culture daily 0.75 2025-03-12